Atlas Glossary
Welcome to the ATLAS Glossary, your go-to resource for understanding key terms and features related to our inbound call tracking software. This glossary provides clear definitions and explanations of essential concepts like call attribution, keyword tracking, campaign management, and more. Whether you’re new to call tracking or looking to deepen your knowledge, our glossary will help you navigate the powerful tools ATLAS offers to optimize your marketing efforts and improve ROI. Explore the terms to get the most out of your ATLAS experience!
A
ATLAS Dashboard: It is a central hub for managing and analyzing all inbound call tracking activities in real-time. It provides an intuitive interface that allows users to monitor call campaigns, track performance metrics, and view key insights at a glance. With advanced analytics, users can assess the effectiveness of ads, keywords, and marketing channels, all while comparing revenue against expenses. The dashboard also offers customizable views, ensuring businesses can focus on the data most relevant to their goals, making it easier to optimize campaigns and improve ROI.
Admin Panel: The ATLAS Admin Panel is a powerful management interface that provides administrators with complete control over the call tracking system. This centralized platform allows users to configure settings, manage user permissions, and customize call tracking features according to their specific needs. With the admin panel, users can create and manage campaigns, set up call routing rules, and monitor performance metrics. Additionally, it offers tools for managing numbers, expenses, and reports, enabling businesses to optimize their inbound call strategies efficiently. The user-friendly design ensures that administrators can easily navigate and utilize all functionalities to enhance overall performance and improve decision-making.
Active Call: An Active Call in ATLAS refers to an ongoing inbound call that is currently being tracked and analyzed by the system. This feature allows users to monitor real-time call activity, including the caller’s information, the source of the call, and any associated campaign details. With Active Call tracking, businesses can ensure that every call is being handled effectively, and they can gather valuable insights on call duration, agent performance, and customer interactions. The ability to view Active Calls in real-time helps businesses respond quickly to customer needs, improve service quality, and make data-driven decisions to enhance their marketing strategies.
Add Filter: The “Add Filter” feature in ATLAS allows users to customize their data views by applying specific criteria to call tracking reports and analytics. By utilizing filters, users can segment call data based on various parameters, such as call source, date range, campaign type, or specific keywords. This functionality enables businesses to focus on particular aspects of their call performance, facilitating in-depth analysis and more targeted insights. Whether analyzing successful campaigns or identifying areas for improvement, the Add Filter feature enhances the user experience by providing the flexibility to tailor data presentations to meet specific business needs.
Auto Refresh: The Auto Refresh feature in ATLAS automatically updates the dashboard and reporting data at regular intervals, ensuring users always have access to the latest information. With this feature, businesses can monitor real-time call activity, campaign performance, and other key metrics without needing to manually refresh the page. Auto Refresh is particularly useful for tracking active calls and ongoing campaigns, allowing teams to respond promptly to changes and make timely decisions. By keeping data current, the Auto Refresh function enhances the accuracy and efficiency of managing inbound call campaigns.
B
Balance feature in ATLAS refers to the current available funds or credit within the system used for managing call tracking services, such as purchasing local or toll-free numbers, routing calls, and running campaigns. It provides users with an up-to-date view of their financial resources, ensuring they can effectively manage their call tracking activities without interruptions. The balance is regularly updated to reflect expenses related to ongoing campaigns, making it easy for businesses to monitor their spend and maintain control over their call tracking budgets.
Billing Support in ATLAS refers to the assistance provided for managing and resolving issues related to payments, invoices, account balance, and other financial aspects of the platform. It includes help with understanding billing cycles, reviewing charges, and troubleshooting payment errors. Users can access detailed billing reports and receive guidance on optimizing their spending for call tracking services. Billing Support ensures that businesses can seamlessly manage their financial transactions, maintain service continuity, and address any queries or concerns related to their ATLAS account’s financial management.
Billed in ATLAS refers to the amount charged to a user’s account for utilizing the platform’s services, such as purchasing call tracking numbers, routing calls, or running campaigns. The Billed amount reflects the total cost incurred during a specific billing period and is itemized in the billing section, showing the breakdown of charges for different features and services. Users can view their billed transactions to understand how their budget is being spent and ensure accurate financial tracking for their marketing and call management efforts.
C
Campaign in ATLAS refers to a specific marketing effort that uses call tracking to monitor and analyze the performance of inbound calls associated with particular ads, keywords, or channels. By creating a campaign in ATLAS, businesses can assign unique tracking numbers to different marketing channels (such as digital ads, social media, or offline promotions) and gain detailed insights into which campaigns drive the most calls and conversions. This feature allows for better optimization of marketing strategies, as it provides data on lead sources, call volume, and overall campaign effectiveness, helping businesses maximize ROI.
Call Duration in ATLAS measures the length of time an inbound call lasts, from the moment it is answered until it ends. This metric helps businesses assess the quality and engagement level of calls, providing insights into customer interactions and agent performance. Longer call durations may indicate higher engagement or complex inquiries, while shorter durations can suggest quick resolutions or potential issues. Call Duration is a valuable metric for evaluating the effectiveness of marketing campaigns, improving customer service, and optimizing team performance by highlighting trends in call handling times.
Call Charged in ATLAS refers to the cost incurred for each tracked inbound call, based on factors like call duration, call routing, and the type of number used (local or toll-free). This metric is itemized in the billing section, allowing businesses to view the expenses associated with individual calls. By tracking Call Charged amounts, users gain better financial transparency over their call tracking activities, making it easier to manage budgets, analyze campaign costs, and optimize spending for greater ROI on marketing campaigns.
Create Campaign in ATLAS allows users to set up new marketing initiatives that track inbound call performance tied to specific ads, keywords, or channels. By creating a campaign, users can assign unique tracking numbers to different marketing efforts, making it easy to monitor calls and gather insights on each campaign’s effectiveness. This feature includes customizable options for targeting, call routing, and budgeting, ensuring campaigns align with business objectives. The Create Campaign tool empowers users to evaluate campaign success, adjust strategies in real-time, and make data-driven decisions to maximize marketing ROI.
Create Group in ATLAS enables users to organize multiple campaigns, numbers, or contacts under a single, cohesive group for streamlined management and analysis. By grouping related elements, users can easily monitor performance metrics and generate reports across similar campaigns or regions, facilitating better insights into marketing effectiveness. This feature is ideal for businesses running multiple campaigns with common goals or targeting similar audiences, as it simplifies tracking and enhances data organization. The Create Group function allows for efficient campaign management, making it easier to compare and optimize strategies across groups.
Call Detail in ATLAS provides comprehensive information about each individual inbound call, including data such as caller ID, call duration, call source, keywords associated with the call, and the outcome of the call. This detailed view allows businesses to analyze specific customer interactions, assess campaign performance, and identify trends in call activity. By accessing Call Details, users can gain deeper insights into caller behavior and campaign effectiveness, which helps inform adjustments to marketing strategies, improve customer service, and drive better decision-making across call tracking efforts.
Call Summary in ATLAS offers a consolidated overview of inbound call activity, displaying key metrics such as total call volume, average call duration, call sources, and conversion rates over a selected period. This summary provides users with a snapshot of campaign performance, making it easy to track the effectiveness of marketing efforts and identify trends. By reviewing the Call Summary, businesses can quickly assess their overall call performance, optimize strategies, and make data-driven decisions to improve customer engagement and maximize marketing ROI.
Call Count in ATLAS indicates the total number of inbound calls received over a specific period or within a particular campaign. This metric helps businesses gauge the reach and engagement level of their marketing efforts, offering a quick view of call activity generated by ads, keywords, or channels. By analyzing Call Count, users can identify high-performing campaigns, monitor customer interest, and make informed adjustments to enhance marketing strategies. Tracking Call Count is essential for measuring campaign effectiveness, optimizing ROI, and understanding customer response trends.
Chatbot in ATLAS is an automated tool designed to interact with website visitors in real-time, answering common questions and guiding users through inquiries without the need for live agent involvement. This feature helps businesses engage potential customers quickly, capture leads, and provide instant support 24/7. Integrated with call tracking, the chatbot can direct leads to call representatives when necessary, creating a seamless experience between digital and voice interactions. The Chatbot enhances customer service efficiency, reduces response times, and contributes to a more engaging user experience.
Create Role in ATLAS allows administrators to define and customize user roles within the platform, granting specific permissions and access levels based on business needs. This feature enables tailored access for team members, ensuring that each user can only view or modify the sections relevant to their role. By creating distinct roles, businesses can improve security, streamline workflows, and maintain control over sensitive data. The Create Role function supports effective team management, allowing for efficient collaboration and safeguarding important call tracking and campaign data.
Create Ticket in ATLAS is a feature that allows users to submit requests for support or report issues related to the platform. When a ticket is created, users can provide detailed information about the problem or inquiry, enabling the support team to address it efficiently. This function streamlines communication between users and the support team, ensuring that questions or concerns are tracked and managed effectively. By utilizing the Create Ticket feature, businesses can enhance their operational efficiency, resolve issues quickly, and ensure a smoother experience with the ATLAS call tracking system.
Create DID in ATLAS refers to the process of generating a Direct Inward Dialing (DID) number, which allows callers to reach a specific extension or department directly without going through a main line. This feature enables businesses to set up unique phone numbers for different campaigns, teams, or locations, facilitating efficient call routing and management. By creating DIDs, users can track the performance of specific marketing initiatives, improve customer service response times, and enhance overall communication strategies. The Create DID function is essential for businesses looking to optimize their call tracking capabilities and provide a seamless customer experience.
D
Dashboard in ATLAS is a user-friendly interface that provides a comprehensive overview of call tracking metrics and campaign performance in real-time. It consolidates essential data into visual formats, such as graphs and charts, allowing users to quickly assess the effectiveness of their marketing strategies. The Dashboard displays key performance indicators, including call volume, conversion rates, call sources, and financial metrics, enabling businesses to make data-driven decisions. By providing quick access to critical insights, the Dashboard helps users optimize their campaigns, enhance customer engagement, and improve overall marketing ROI.
DID Number (Direct Inward Dialing Number) in ATLAS is a telephone number that allows callers to reach a specific extension or individual directly, bypassing the main reception line. This feature is essential for businesses that want to streamline their communication processes and improve customer service efficiency. DID numbers can be assigned to different teams, departments, or campaigns, enabling targeted call routing and tracking. In addition to enhancing customer experience, DID numbers allow businesses to monitor performance metrics associated with specific lines, providing valuable insights into call volume and source effectiveness for marketing initiatives.
DID Purchased in ATLAS refers to the acquisition of Direct Inward Dialing (DID) numbers through the platform. This feature allows businesses to acquire unique phone numbers that enable direct access to specific extensions or departments without going through a central reception line. When a DID is purchased, it can be assigned to various marketing campaigns or teams, enhancing call routing efficiency and improving customer service. The DID Purchased functionality also provides users with the ability to manage and track these numbers within the ATLAS system, offering insights into their performance, call volume, and effectiveness in generating leads. This ensures that businesses can optimize their communication strategies and enhance customer interactions.
E
Export CSV feature in ATLAS allows users to download call tracking data and reports in a Comma-Separated Values (CSV) format. This functionality is essential for businesses that need to analyze their call performance metrics outside the platform or integrate the data into other systems, such as spreadsheets or databases. By exporting data in CSV format, users can easily manipulate, share, and analyze large datasets, making it easier to generate insights, track trends, and prepare detailed reports. The Export CSV feature enhances data accessibility and supports informed decision-making in call tracking and marketing strategies.
Expenses in ATLAS refer to the costs incurred by businesses for utilizing call tracking services, including charges for phone numbers, call routing, and additional features. This section provides users with a detailed overview of all financial transactions related to their call campaigns, allowing for effective budget management and financial tracking. By monitoring expenses, users can analyze the return on investment (ROI) for their marketing efforts and make informed decisions on resource allocation. The Expenses feature is crucial for ensuring transparency in financial management and optimizing spending to enhance overall campaign performance.
Edit Target in ATLAS is a feature that allows users to modify existing call tracking targets associated with specific campaigns or tracking numbers. This functionality enables users to adjust parameters such as call routing options, target locations, or associated keywords to better align with changing marketing strategies or business goals. By utilizing the Edit Target feature, businesses can ensure that their call tracking efforts remain relevant and effective, optimizing the customer experience and improving overall campaign performance. This flexibility is essential for adapting to market dynamics and enhancing the efficiency of inbound call management.
Edit Details in ATLAS is a feature that allows users to modify the specific information associated with their campaigns, call tracking numbers, or user accounts. This functionality enables users to update essential data such as campaign names, descriptions, call routing settings, and other parameters to ensure accuracy and relevance. By utilizing the Edit Details feature, businesses can keep their information current, enhance clarity in reporting, and ensure that all aspects of their call tracking efforts are aligned with their marketing strategies. This flexibility is vital for maintaining effective communication and optimizing campaign performance over time.
F
Features in ATLAS refer to the various functionalities and tools designed to enhance call tracking, analytics, and overall marketing performance. These include capabilities such as real-time call tracking, detailed reporting, campaign management, call routing, and integration with other marketing tools. ATLAS also offers features like call recording, keyword tracking, and expense management, which enable users to gather valuable insights into customer interactions and campaign effectiveness. By leveraging these features, businesses can optimize their inbound call strategies, improve customer service, and make data-driven decisions to maximize their marketing ROI.
G
Global Call Cap in ATLAS is a feature that allows businesses to set a maximum limit on the number of inbound calls received from all campaigns or tracking numbers within a specific time frame. This functionality is essential for managing resources effectively, preventing call overload, and ensuring that each call is handled with the appropriate level of attention and service. By implementing a Global Call Cap, organizations can maintain quality customer interactions while optimizing call handling capabilities. This feature helps businesses avoid operational strain, improve customer satisfaction, and make informed decisions regarding campaign adjustments based on call volume trends.
H
Hourly Cap in ATLAS is a feature that allows users to set a limit on the number of inbound calls that can be received within a specific hour. This functionality is particularly useful for businesses that want to manage their call volume effectively, ensuring that they do not exceed their operational capacity during peak times. By implementing an Hourly Cap, organizations can maintain a high standard of customer service, avoid overwhelming their teams, and allocate resources more efficiently. This feature helps businesses optimize call handling, improve customer interactions, and make informed decisions about campaign management based on call volume patterns.
Hourly Concurrency in ATLAS refers to the maximum number of simultaneous inbound calls that can be handled within a single hour. This metric is crucial for businesses to understand their call handling capacity and to ensure that their staff can manage incoming calls without compromising service quality. By monitoring Hourly Concurrency, organizations can effectively allocate resources, optimize staffing levels, and make data-driven decisions regarding campaign strategies. This feature helps prevent missed calls and enhances customer satisfaction by ensuring that every caller receives timely attention, even during peak call times.
Help Support in ATLAS refers to the customer assistance services provided to users for addressing inquiries, resolving issues, and maximizing the use of the platform’s features. This support includes various resources such as documentation, FAQs, tutorials, and direct contact with the support team. Users can access Help Support for guidance on technical issues, feature usage, and best practices for call tracking and campaign management. By leveraging Help Support, businesses can enhance their understanding of the ATLAS platform, troubleshoot problems efficiently, and ensure that they are utilizing the software effectively to achieve their marketing goals.
I
Incoming Calls in ATLAS refer to the telephone calls received by a business through its tracking numbers, which are monitored and analyzed by the platform. This feature captures essential data for each call, including the caller’s number, call duration, source, and associated campaign, allowing businesses to evaluate the effectiveness of their marketing efforts. By analyzing incoming calls, users can gain insights into customer behavior, assess the performance of specific campaigns, and identify trends in call volume. This information is crucial for optimizing marketing strategies, improving customer service, and enhancing overall business operations.
K
KYC Document in ATLAS refers to the “Know Your Customer” documentation required to verify the identity of users or businesses utilizing the platform. This process is essential for compliance with regulatory standards and helps prevent fraud and money laundering. KYC documents typically include identification proofs, such as government-issued IDs, business registration documents, and proof of address. By submitting KYC documents, users ensure that their accounts are secure and that they meet the necessary legal requirements for using ATLAS’s services. This feature enhances trust and security within the platform, fostering a safer environment for all users.
L
Live Calls in ATLAS refer to inbound calls that are actively in progress and being monitored in real time within the platform. This feature allows users to view details such as the caller’s information, call duration, and the campaign associated with the call, all while the call is ongoing. Monitoring Live Calls is useful for businesses that want to ensure quality control, assess call handling effectiveness, and make immediate adjustments as needed. By tracking Live Calls, businesses can optimize response times, enhance customer support, and improve overall service quality during crucial interactions.
Live Calls Report in ATLAS provides a detailed, real-time summary of all active inbound calls, offering key insights such as caller ID, call duration, call source, and associated campaign. This report allows businesses to monitor live call activity across campaigns, helping them assess call handling performance and identify peak call times. By reviewing the Live Calls Report, users can make on-the-spot adjustments to call routing, staffing, or campaign settings to optimize customer interactions. This feature supports improved response times, quality control, and a better overall customer service experience.
Local DID Number in ATLAS is a Direct Inward Dialing number that is specific to a particular geographic area, allowing callers to reach a business directly without going through a central reception. These numbers are tailored to local markets, making it easier for businesses to connect with customers in specific regions. By using Local DID Numbers, businesses can enhance their local presence, improve customer accessibility, and potentially increase call volume from nearby clients. This feature also enables effective call tracking and analytics, providing insights into regional campaign performance and customer engagement. Local DID Numbers are essential for businesses looking to establish a strong connection with their local audience while optimizing their communication strategies.
M
Marketing Platform in ATLAS refers to the integrated suite of tools and features designed to enhance and streamline marketing efforts through effective call tracking and analytics. This platform enables businesses to create, manage, and optimize marketing campaigns across various channels, utilizing detailed insights derived from inbound call data. Key functionalities include tracking the performance of different marketing initiatives, analyzing customer interactions, and measuring the ROI of campaigns. By leveraging the Marketing Platform, businesses can make data-driven decisions, refine their strategies, and ultimately improve customer engagement and conversion rates. This holistic approach empowers marketers to maximize their impact and drive successful outcomes for their campaigns.
Manage Target in ATLAS refers to the functionality that allows users to oversee and adjust the settings associated with their call tracking targets. This feature enables businesses to modify parameters such as target locations, campaign assignments, and call routing rules to optimize their marketing strategies. By using the Manage Target feature, users can ensure that calls are directed to the appropriate team members or departments based on predefined criteria, improving response times and customer satisfaction. This flexibility is crucial for adapting to changing business needs, enhancing operational efficiency, and ensuring that all marketing efforts align with overall business goals.
Monthly Cap in ATLAS is a feature that allows users to set a limit on the total number of inbound calls that can be received from all campaigns or tracking numbers during a given month. This functionality is crucial for businesses that want to manage their call volume effectively and ensure that they do not exceed their operational capacity over an extended period. By implementing a Monthly Cap, organizations can maintain service quality, prevent resource strain, and allocate staff efficiently. This feature helps businesses optimize their call management strategies, enhance customer interactions, and make informed decisions regarding campaign adjustments based on call volume trends.
Max Concurrency in ATLAS refers to the maximum number of simultaneous inbound calls that the system can handle at any given time. This setting is essential for businesses to ensure that they have the capacity to manage call volumes without overwhelming their resources. By defining the Max Concurrency, organizations can optimize their call routing, prevent missed calls, and maintain high levels of customer service. This feature is particularly beneficial during peak hours or marketing campaigns, allowing businesses to effectively allocate their staff and technology resources. Monitoring and adjusting the Max Concurrency helps enhance operational efficiency and improve the overall customer experience.
Monitor Role in ATLAS refers to a user role designed specifically for overseeing and tracking the activities within the platform without making any changes to the data or configurations. Users assigned this role can access call analytics, performance reports, and real-time call tracking information to gain insights into campaign effectiveness and overall call performance. The Monitor Role is ideal for stakeholders who need to stay informed about marketing initiatives and call handling metrics, enabling them to analyze trends and make informed recommendations. This role ensures that essential information is available for strategic decision-making while maintaining data integrity and security within the platform.
Manage User in ATLAS refers to the functionality that allows administrators to oversee and configure user accounts within the platform. This feature enables the addition, modification, and removal of users, as well as the assignment of specific roles and permissions based on their responsibilities. By utilizing the Manage User functionality, organizations can ensure that the right individuals have access to the necessary tools and data, enhancing collaboration and security. This feature is essential for maintaining an organized user base, enabling effective communication, and ensuring that team members can efficiently manage their call tracking and marketing efforts while safeguarding sensitive information.
N
Numbers List in ATLAS refers to a comprehensive directory of all phone numbers associated with a user’s account, including both local and toll-free numbers. This feature provides users with an organized overview of their tracking numbers, enabling easy access and management. Within the Numbers List, users can view important details such as the status of each number, associated campaigns, and call analytics metrics. This functionality is essential for businesses to monitor call performance, manage routing settings, and ensure effective call tracking across different marketing initiatives. By utilizing the Numbers List, organizations can optimize their communication strategies and make informed decisions to enhance customer engagement and overall campaign effectiveness.
Notifications in ATLAS refer to real-time alerts that keep users informed about important events, updates, or changes within the platform. These alerts can include updates on call activity, campaign performance, billing reminders, or specific triggers set by users, such as reaching a call cap. Notifications help users stay up-to-date with key activities, enabling prompt action and improved response times. This feature is essential for proactive management, as it allows businesses to address issues, optimize performance, and ensure that all aspects of their call tracking and campaign activities run smoothly.
Not Assigned in ATLAS refers to calls, numbers, or other elements that have not yet been allocated to a specific campaign, target, or user. This status indicates that the item is available for assignment and may require further configuration to function within a designated workflow. For example, calls marked as “Not Assigned” are those that have not been routed to a particular agent or group. This label helps users quickly identify unassigned items, ensuring that all resources are appropriately allocated, reducing missed opportunities, and improving the efficiency and organization of call management within ATLAS.
Not Converted in ATLAS refers to calls or leads that did not result in a desired outcome, such as a sale, appointment, or other predefined conversion goal. This status allows businesses to identify interactions that didn’t meet the conversion criteria, providing insights into potential areas for improvement in customer interactions or campaign strategies. By tracking “Not Converted” calls, users can analyze patterns, adjust marketing tactics, and optimize call handling to increase the likelihood of conversions. This feature is essential for enhancing the effectiveness of campaigns and improving overall ROI by learning from missed opportunities.
No Answer Call in ATLAS refers to an inbound call that was not answered by the designated recipient or team. This status is used to identify calls where the caller did not reach an agent, leading to a missed connection or lost opportunity. Tracking “No Answer Calls” provides valuable insights into areas needing improvement, such as adjusting staffing levels or revising call routing strategies during peak times. This feature enables businesses to minimize missed calls, improve customer service response rates, and optimize resource allocation to ensure better engagement and reduce unanswered calls.
O
Order ID in ATLAS is a unique identifier assigned to each transaction made within the platform, such as purchasing tracking numbers, renewing services, or upgrading account features. This ID allows users to easily reference, track, and manage their transactions for billing or support purposes. Having a dedicated Order ID for each transaction enhances transparency, simplifies record-keeping, and enables quick retrieval of details if any questions or issues arise. This feature is vital for maintaining organized financial records and facilitating smooth interactions with ATLAS’s support and billing teams.
P
Port Your Number in ATLAS allows users to transfer an existing phone number from another provider into the ATLAS platform, making it easy to retain established numbers while gaining access to ATLAS’s call tracking and analytics features. This process is valuable for businesses that wish to maintain continuity with their current customer base without needing to update contact information across marketing materials. Porting a number into ATLAS enables seamless integration with call tracking, routing, and reporting features, ensuring a smooth transition and optimizing the efficiency of ongoing campaigns.
Paused Campaign in ATLAS is a campaign that has been temporarily halted, stopping all associated call tracking and routing activities until reactivated. When a campaign is paused, incoming calls linked to that campaign are not processed, ensuring that no additional call data or costs are incurred. This feature is useful for businesses that need to adjust budgets, modify strategies, or suspend activity during off-peak times. Pausing a campaign allows users to maintain control over marketing expenditures while preserving the campaign setup for easy reactivation when needed.
Payment Method in ATLAS refers to the billing option or financial instrument chosen by a user to manage payments for services within the platform. This could include credit cards, debit cards, or other approved digital payment methods that facilitate transactions for call tracking, number purchases, and other ATLAS features. Users can securely store, update, and manage their preferred payment methods to ensure uninterrupted service and seamless billing. This feature is essential for efficient account management and provides flexibility in maintaining financial control over campaign and call-tracking expenditures.
R
Revenue Generated in ATLAS refers to the total income or earnings attributed to inbound calls tracked and managed through the platform. This metric helps businesses evaluate the financial impact of specific campaigns, keywords, or call sources by linking call activity directly to revenue outcomes. By monitoring “Revenue Generated,” users gain insights into the effectiveness of their marketing strategies, making it easier to assess ROI and optimize future campaigns for better performance. This feature is essential for data-driven decision-making, enabling businesses to maximize revenue potential and make informed adjustments to their marketing investments.
Recording in ATLAS is a feature that allows users to capture and store audio of inbound calls for review and analysis. This tool is crucial for quality assurance, training, and gaining insights into customer interactions. By accessing call recordings, businesses can evaluate agent performance, identify customer needs, and improve service quality. Recording also supports compliance and dispute resolution, providing an accurate record of conversations. This feature empowers organizations to enhance customer experience, optimize communication strategies, and make data-driven improvements to their call-handling processes.
Role Name in ATLAS refers to the title or label assigned to a specific user role within the platform, defining the scope of permissions and access levels for that role. Each Role Name, such as “Admin,” “Manager,” or “Viewer,” determines what features and data the user can access and manage. Customizing Role Names helps organizations structure team responsibilities effectively, ensuring that each user has the appropriate tools for their tasks while safeguarding sensitive information. This feature promotes security, enhances operational efficiency, and supports clear role-based access management within the platform.
Reminder in ATLAS is a feature that allows users to set notifications for important tasks or upcoming actions within the platform, such as billing due dates, campaign reviews, or follow-up calls. Reminders help users stay organized and ensure that critical tasks are addressed on time, preventing missed opportunities and maintaining smooth workflow management. This feature is particularly useful for scheduling periodic tasks, keeping track of campaign timelines, and improving response times. By setting up Reminders, businesses can enhance productivity, streamline operations, and ensure all essential tasks align with their marketing and service goals.
ROI (Return on Investment) in ATLAS refers to the measurement of profitability generated from call-tracking campaigns relative to the investment made. This metric allows businesses to assess the financial efficiency of their marketing strategies by comparing revenue generated from tracked calls to the costs incurred. ROI insights help users identify the most profitable campaigns, optimize budget allocation, and make data-driven decisions for future campaigns. By tracking ROI in ATLAS, businesses can maximize their marketing spend, ensure resource effectiveness, and achieve a higher return on their advertising investments.
Revenue in ATLAS refers to the total income generated from business activities tracked through the platform, particularly from inbound calls linked to specific campaigns, products, or services. This metric is crucial for evaluating the financial performance of marketing initiatives, as it provides insight into how effectively a business is converting calls into sales or other desired outcomes. By monitoring Revenue, users can assess the impact of their marketing strategies, identify trends, and optimize campaigns for improved financial results. Understanding revenue within ATLAS helps businesses maximize their return on investment (ROI) and enhance overall profitability by making informed decisions based on call performance and financial data.
ROI Report in ATLAS is a comprehensive analysis tool that evaluates the return on investment for various marketing campaigns by comparing the revenue generated against the costs incurred. This report provides detailed insights into the effectiveness of call tracking efforts, allowing businesses to assess which campaigns, channels, or strategies yield the highest returns. The ROI Report includes key metrics such as total revenue, total expenses, and calculated ROI percentages, enabling users to make data-driven decisions about budget allocations and marketing strategies. By utilizing the ROI Report, organizations can optimize their marketing efforts, improve resource allocation, and enhance overall profitability through informed decision-making based on performance data.
S
Select Target in ATLAS refers to the feature that allows users to choose a specific destination or recipient for inbound calls, such as an agent, department, or call group. This selection process is a crucial part of call routing, ensuring that incoming calls are directed to the most appropriate handler based on the campaign settings or business requirements. By using this users can customize call flows, enhance customer service, and reduce response times. This functionality helps businesses optimize resource allocation, improve call handling efficiency, and increase the chances of successful customer interactions.
Select Campaign in ATLAS is the feature that allows users to choose a specific marketing campaign for tracking and analysis. When creating or managing call tracking activities, selecting a campaign links incoming calls to the designated marketing effort, making it easier to monitor performance and assess the impact of different strategies. This feature helps users organize calls by campaign, analyze key metrics, and attribute call outcomes to specific ads or channels. It ensures accurate data collection, enabling businesses to optimize their campaigns, track ROI effectively, and make data-driven decisions to enhance marketing performance.
SIP (Session Initiation Protocol) in ATLAS is a communication protocol used to initiate, manage, and terminate voice and video calls over the internet. SIP enables the seamless handling of call signaling and setup, making it essential for VoIP (Voice over IP) services. In ATLAS, SIP is employed for call routing, forwarding, and recording, allowing businesses to integrate their call tracking system with various telephony services. This protocol ensures efficient, high-quality call management and supports features like call transfers, call hold, and real-time call monitoring. SIP enhances the flexibility and reliability of the ATLAS call tracking platform.
Set Working Hours in ATLAS is a feature that allows users to define specific time frames when inbound calls should be accepted and routed. By configuring working hours, businesses can manage call availability according to their operating schedule, ensuring that calls are directed to agents only during designated times. Outside of these hours, calls can be routed to voicemail, an automated message, or other handling options. This feature helps optimize customer service, prevents missed calls during non-business hours, and improves overall call management by aligning call routing with the company’s availability.
The Settings section in ATLAS is a centralized hub where users can configure various aspects of the platform to suit their business needs. It includes options for managing account preferences, setting up working hours, configuring call routing, defining user roles and permissions, and adjusting notification preferences. The Settings feature provides flexibility and control, allowing users to customize the call tracking experience, optimize campaign performance, and maintain alignment with organizational requirements. This section ensures that the ATLAS platform operates seamlessly according to specific business rules, enhancing user experience and operational efficiency.
T
Technical Support in ATLAS offers users assistance with any issues or questions related to the platform’s features, functionality, and performance. The support team is available to help troubleshoot problems, provide guidance on using different tools, and offer solutions for optimizing call tracking and campaign management. Technical Support ensures a smooth user experience by addressing system errors, answering queries about settings and configurations, and helping users fully leverage the capabilities of ATLAS. Accessible through chat, email, or phone, this service is vital for maintaining seamless operations and resolving technical challenges quickly and efficiently.
Total Expense in ATLAS represents the cumulative costs incurred from using various services on the platform, including purchasing phone numbers, call charges, and campaign-related expenditures. This metric provides a comprehensive view of the financial outlay associated with call tracking activities, helping businesses monitor their spending and assess budget usage. By tracking the Total Expense, users can gain insights into their cost structure, identify high-expense areas, and make informed decisions to optimize resource allocation. This feature is essential for effective financial management and helps ensure that marketing investments align with business objectives.
Transaction History in ATLAS is a detailed record of all financial transactions made within the platform. It includes entries for purchases of tracking numbers, call charges, subscription fees, and other expenses. Users can review their Transaction History to track spending, verify billing details, and monitor their account activity over time. This feature provides transparency and helps businesses maintain accurate financial records, making it easier to audit payments, resolve discrepancies, and manage budgets effectively. The Transaction History is an essential tool for financial oversight and supports informed decision-making regarding call tracking expenditures.
U
Update Target in ATLAS allows users to modify the settings of an existing call target, such as changing the destination number, updating routing rules, or adjusting call handling preferences. This feature ensures that calls are directed to the correct recipient or department based on current business needs and campaign objectives. By using Update Target, businesses can adapt quickly to staffing changes, optimize call flows, and enhance customer service. This flexibility helps maintain efficient call management, reduce missed opportunities, and ensure that inbound calls are handled effectively.
Update Group in ATLAS allows users to make changes to an existing call group, which is a collection of numbers or agents handling inbound calls. This feature enables businesses to modify group settings, such as adding or removing numbers, adjusting routing rules, or reassigning agents to different groups. By using Update Group, users can ensure that call distribution is optimized, improving response times and call management efficiency. This functionality supports dynamic adjustments to team structures and call flows, ensuring that customer inquiries are handled promptly and effectively, based on the most up-to-date business needs.
Users List in ATLAS is a feature that displays all registered users within the platform, including their roles, permissions, and activity status. It provides a centralized view of all team members who have access to the system, making it easier to manage and track user engagement. Administrators can use the Users List to add, edit, or remove users, assign roles, and customize permissions based on specific needs. This functionality ensures that the right individuals have the appropriate access to the platform, supporting efficient workflow management and maintaining system security.
Upgrade Plan feature in ATLAS allows users to enhance their subscription by switching to a higher-tier plan that offers additional features, increased limits, or more advanced capabilities. This option is ideal for businesses that have outgrown their current plan or need more resources to support their growing needs. By using the Upgrade Plan feature, users can access more advanced tools for call tracking, reporting, and campaign management, ensuring they have the right tools to scale their marketing efforts and optimize performance. Upgrading helps businesses maximize the value of ATLAS and unlock new capabilities for improved efficiency and ROI.
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Wallet in ATLAS is a digital account feature that stores the available balance for paying for services such as call tracking, number purchases, and other platform-related fees. It allows users to manage and track their funds, ensuring that they have enough balance to cover costs associated with their campaigns and call management. The Wallet can be topped up via various payment methods, and it provides a convenient way for users to monitor their expenditures. By using the Wallet, businesses can maintain financial control over their account, ensuring that all transactions are seamless and that they are prepared for upcoming expenses related to their ATLAS account.
Wallet Duration in ATLAS refers to the time period during which the funds in a user’s wallet remain active and available for use. This feature helps businesses track the validity of their account balance, ensuring that funds are used within the specified timeframe. Depending on the platform’s settings or plan, the Wallet Duration may vary, and users may need to replenish their wallet or extend the duration if necessary. Monitoring the Wallet Duration helps businesses stay on top of their financial resources, preventing unexpected disruptions in service due to expired balances or unused funds.
