In 2025 there is a lot of competition among marketing agencies, tracking and analyzing the performance of marketing campaigns is very crucial. For agencies managing campaigns that drive phone calls, call tracking software is essential. These tools help monitor call sources, measure ROI, and optimize campaign performance. In the United States, where phone-based interactions remain a vital channel for businesses, leveraging the right call tracking software can make a significant difference. Here, we explore the top 11 call tracking software for marketing agencies 2025 for United States, including their features, benefits, pricing, and why choose them for call tracking software.
1. CallAtlas
CallAtlas is a best call tracking software solution for marketing agencies and businesses running pay-per-call campaigns. It offers features such as accurate call attribution, advanced analytics, lead scoring, call recording, CRM integration, and real-time call monitoring. By helping agencies connect phone calls to specific keywords, ads, and campaigns, CallAtlas optimizes ROI and enhances client retention
Key Features:
- Accurate call attribution to track campaign performance.
- Seamless CRM and third-party integrations.
- Real-time analytics for actionable insights.
- Virtual phone numbers for dynamic call tracking.
- Lead scoring and call recording for quality assurance.
Pricing: Starting at $49 per month.
Why You Should Choose CallAtlas Call tracking software for marketing agencies in 2025?
CallAtlas stands out for its advanced analytics, user-friendly interface, and dedicated features for advertising agencies, ensuring high ROI and client satisfaction.
Best for: Marketing agencies and pay-per-call campaigns.
2. Dialics
Dialics is a powerful call tracking solution designed to simplify call attribution and campaign management. With a focus on providing actionable insights, Dialics helps businesses optimize their marketing strategies by connecting calls to specific ads, campaigns, and channels. Its user-friendly interface and flexible pricing make it an excellent choice for businesses looking to boost ROI.
Key Features:
- Monitor and attribute calls to specific campaigns in real-time.
- Automatically assign unique phone numbers to marketing campaigns for better attribution.
- Track and optimize calls based on the caller’s geographic location.
- Gain insights into call quality and customer interactions.
Pricing: It offers a pay-as-you-go pricing model starting at $1 per phone number and $0.01 per minute for calls.
Why Choose Dialics?
It is known for its affordability and versatility. Its easy-to-use interface and robust tracking capabilities make it an ideal choice for marketing agencies looking to improve campaign performance and gain actionable insights into customer behavior.
Best for: Small businesses and performance marketers.
3. CallRail
CallRail is a popular call tracking platform that offers a comprehensive suite of features, including multi-channel attribution, keyword-level tracking, and conversation intelligence. It’s widely used for its integration capabilities and intuitive interface.
Key Features:
- Keyword-level tracking for PPC campaigns.
- Integration with Google Ads and Analytics.
- Call recording and transcription.
- Conversation analytics for deeper insights.
Pricing: Plans start at $45 per month.
Why You Should Choose CallRail for call tracking software for marketing agencies in United States?
Its powerful reporting tools and seamless integrations make it a go-to choice for agencies focused on data-driven marketing strategies.
Best for: Small to mid-sized businesses and advertising agencies.
4. CallScaler
CallScaler is a cloud communication platform that provides call tracking, virtual numbers, and IVR solutions. It is ideal for businesses looking for a combination of call tracking and automation.
Key Features:
- Virtual phone numbers for different campaigns.
- Call routing and forwarding.
- Detailed call analytics and reports.
- IVR and missed call solutions.
Pricing: Custom pricing based on requirements.
Why Choose CallScaler for call tracking software for agencies?
Its wide array of features and scalability make it a top choice for businesses with high call volumes.
Best for: Enterprises and growing businesses.
5. WhatConverts
WhatConverts offers cloud telephony solutions with call tracking capabilities. It’s known for its reliability and ability to handle large call volumes without interruptions.
Key Features:
- Multi-channel call tracking.
- API integrations for custom workflows.
- Call recording and reporting.
- Scalable solutions for businesses of all sizes.
Pricing: Starting at $30 per month.
Why Choose WhatConverts Call tracking software for marketing agencies in 2025 for United States ?
WhatConverts provides excellent uptime and scalability, making it suitable for businesses with demanding communication needs.
Best for: Startups and enterprises.
6. CallTrackingMetrics
CallTrackingMetrics is a cloud-based call management system that includes call tracking as a core feature. It’s designed to simplify call handling for small and medium-sized businesses.
Key Features:
- Call tracking and reporting.
- Virtual receptionist with IVR.
- Integration with CRM platforms.
- Missed call alerts and follow-up tools.
Pricing: Custom plan as per needs
Why Choose Invoca?
It is user-friendly interface and affordable pricing make it an attractive option for SMBs.
Best for: SMBs and call-heavy industries.
7. Invoca
Invoca provides call tracking and management solutions with a focus on improving operational efficiency. It’s widely used by businesses looking for simple yet effective call tracking tools.
Key Features:
- Call tracking with detailed analytics.
- IVR and call routing solutions.
- Cloud-based call recording.
- Multi-channel campaign tracking.
Pricing: Custom pricing as per requirements.
Why Choose Invoca?
It’s a cost-effective solution for small businesses looking to enhance their call management processes.
Best for: Small businesses and startups.
8. Convirza
Convirza combines call tracking with robust lead management features. It’s ideal for agencies focused on capturing and nurturing leads through phone-based interactions.
Key Features:
- Integrated call tracking and CRM.
- Lead scoring and management tools.
- Detailed reporting and analytics.
- Automation for follow-up processes.
Pricing: Starting at $149 per month.
Why Choose LeadSquared?
Its integration of call tracking with lead management provides a comprehensive solution for sales-focused teams.
Best for: Lead management-focused businesses.
9. CallHippo
CallHippo is a virtual phone system that offers call tracking as part of its features. It’s ideal for businesses with remote teams or global clients.
Key Features:
- Call tracking with advanced analytics.
- Virtual phone numbers for global outreach.
- Call recording and team collaboration tools.
- Integrations with CRM and helpdesk software.
Pricing: Plans start at $20 per user per month.
Why Choose CallHippo?
Its affordability and global reach make it a great choice for businesses looking to expand internationally.
Best for: Remote teams and startups.
10. Servetel
Servetel offers cloud telephony solutions with call tracking as a core feature. It’s ideal for businesses looking for customized communication solutions.
Key Features:
- Real-time call tracking and analytics.
- IVR and toll-free number solutions.
- API integrations for advanced workflows.
- Call recording and storage.
Pricing: Starting at ₹1,000 per month.
Why Choose Servetel?
Its customizable solutions and enterprise-grade features make it a reliable option for larger businesses.
Best for: Enterprises and mid-sized businesses.
11. Phonexa
Phonexa is an all-in-one marketing automation platform with a strong focus on call tracking. It’s designed to streamline inbound and outbound call campaigns.
Key Features:
- Multi-channel call tracking.
- Integration with lead management systems.
- Detailed call analytics and attribution.
- Automated reporting and dashboards.
Pricing: Plans start at $100 per month.
Why Choose Phonexa?
Its comprehensive suite of marketing tools makes it an excellent choice for agencies managing complex campaigns.
Best for: Lead generation and digital marketing agencies.
12. TrackDrive
TrackDrive specializes in performance marketing and call tracking. It’s known for its intuitive interface and in-depth analytics.
Key Features:
- Call tracking with keyword-level attribution.
- Automated workflows and reporting.
- Integration with third-party tools.
- Lead scoring and ROI optimization.
Pricing: Starting at $99 per month.
Why Choose TrackDrive?
Its performance marketing focus makes it ideal for agencies aiming to maximize ROI from phone-based campaigns.
Best for: Performance marketers and marketing agencies.
What Is Call Tracking Software for Marketing Agencies?
Call tracking software is a powerful tool that enables digital marketing agencies to track and analyze phone calls generated by their marketing campaigns. This technology assigns unique phone numbers to different marketing channels, such as social media ads, pay-per-click (PPC) campaigns, email marketing, or landing pages. When a call is made to one of these numbers, the software records data such as the caller’s information, call duration, call source, and more.
The key purpose of call tracking is to provide valuable insights into which campaigns are driving phone leads and conversions. With features like call attribution, call recording, and advanced analytics, call tracking software helps agencies optimize marketing strategies, improve ROI, and deliver better results for their clients. Some advanced solutions, such as ATLAS, also offer integrations with customer relationship management (CRM) systems, enabling seamless lead management.
Why Do Marketing Agencies Need Call Tracking?
In a world where most marketing efforts focus on online engagement, phone calls remain a vital touchpoint for many businesses. Here are some compelling reasons why digital marketing agencies need call tracking:
- Accurate Campaign Attribution: Without call tracking, it’s difficult to pinpoint which marketing efforts are driving phone calls. Call tracking bridges this gap by attributing calls to specific campaigns, keywords, or ads, ensuring agencies can accurately measure performance.
- Improved Client Reporting: Clients expect detailed insights into how their marketing budget is performing. Call tracking provides clear data on lead generation, helping agencies showcase the impact of their strategies.
- Enhanced Lead Quality Analysis: By recording and analyzing calls, agencies can identify high-quality leads and better understand customer preferences, enabling more targeted campaigns in the future.
- ROI Optimization: Call tracking allows agencies to identify underperforming campaigns and reallocate resources to high-converting channels, maximizing return on investment.
- Real-Time Insights: With real-time monitoring, agencies can respond quickly to lead inquiries, enhancing the overall customer experience.
Main Challenges Faced by Agencies in 2025
Marketing agencies face numerous challenges in delivering results for their clients. Some of the most common problems are:
- Difficulty in Measuring Offline Conversions: While online conversions are easy to track, offline conversions like phone calls often go unmeasured, creating blind spots in campaign performance analysis.
- Attributing Leads to the Right Channels: Without proper tools, it’s challenging to attribute leads to the specific campaigns, keywords, or ads that generated them.
- Client Expectations and Reporting: Clients demand transparency and results. Agencies often struggle to provide detailed insights into lead generation and ROI, especially when dealing with diverse marketing channels.
- Budget Constraints: Agencies must often work within tight budgets while delivering maximum results, making efficiency and optimization critical.
- Staying Ahead of Competition: The digital marketing landscape is highly competitive, requiring agencies to adopt innovative tools and strategies to stand out.
How Call Tracking Software Benefits Marketing Agencies?
Call tracking offers a host of benefits that help digital marketing agencies overcome these challenges and deliver better results for their clients:
- Holistic Campaign Analysis: Call tracking provides a complete view of campaign performance by including phone calls in the analytics mix. This enables agencies to make data-driven decisions and create more effective strategies.
- Improved Client Satisfaction: With detailed reports and actionable insights, agencies can demonstrate the value of their efforts, building trust and long-term relationships with clients.
- Better Resource Allocation: By identifying high-performing campaigns and channels, call tracking helps agencies allocate resources more effectively, ensuring optimal use of marketing budgets.
- Enhanced Lead Nurturing: Features like call recording and real-time monitoring allow agencies to analyze customer interactions and tailor follow-up strategies, improving lead conversion rates.
- Competitive Advantage: Incorporating call tracking into their toolkit gives agencies an edge in a competitive market. It shows their commitment to delivering measurable results and staying ahead of industry trends.
- Seamless Integration: Modern call tracking tools integrate easily with CRMs and other marketing platforms, streamlining workflows and enhancing productivity.
Call tracking software in 2025 is no longer just an add-on tool but a necessity for marketing agencies aiming to drive results, improve client satisfaction, and stay competitive. By adopting call tracking software, agencies can unlock new levels of efficiency and deliver measurable value to their clients.
Conclusion:
For marketing agencies in the United States, choosing the right call tracking software is essential to optimize campaigns, improve ROI, and retain clients. Whether you’re a startup, SMB, or large enterprise, there’s a solution tailored to your needs. From the advanced analytics of CallAtlas to the scalability of CallScaler and the simplicity of Invoca, These all are list of the top 11 call tracking software for marketing agencies offers unique features to enhance your marketing efforts.
Evaluate your agency’s specific requirements, such as integrations, scalability, and budget, before making a decision. With the right call tracking tool, you can unlock new growth opportunities and deliver exceptional results for your clients.
Frequently Asked Question
Call tracking software helps businesses monitor and analyze the phone calls they receive from marketing campaigns, providing insights into ROI, customer behavior, and campaign performance.
Call tracking allows agencies to attribute phone calls to specific marketing efforts, measure campaign success, and optimize strategies to improve client results.
By identifying high-performing keywords, ads, and campaigns, call tracking helps allocate budget effectively and enhance marketing outcomes, leading to better ROI.
Key factors include integration capabilities, analytics features, scalability, pricing, and compatibility with your existing tools.
Yes, many call tracking tools offer affordable pricing and features tailored for small businesses, making them accessible and highly beneficial.
