Call forwarding software is the most important tool for small businesses looking to enhance communication and customer service. In 2025, with the rapid advancement of technology, choosing the right call forwarding solution can streamline operations, improve accessibility, and boost overall efficiency. Here, we explore the 9 best call forwarding software for small business in 2025, considering their key features, pricing, suitability, and G2 ratings.
What is Call Forwarding Software?
Call forwarding software is a modern communication tool designed to redirect incoming calls from one phone line to another. It allows businesses to seamlessly manage their communication channels, ensuring that no call is missed, even if the primary recipient is unavailable. Whether you’re forwarding calls to a mobile device, another department, or a remote team, call forwarding software provides flexibility and reliability for efficient communication.
At its core, this software uses advanced telephony systems to detect incoming calls and route them to the desired destination based on predefined rules. These rules can include factors like time of day, caller ID, or the availability of the intended recipient. By integrating with customer relationship management (CRM) systems and other tools, call forwarding software can enhance productivity and improve customer satisfaction.
Why Do Small Business Need Call Forwarding Software?
Small businesses often face unique challenges when it comes to managing customer communication. Limited resources and smaller teams can make it difficult to respond to every inquiry promptly. Call forwarding software addresses this issue by ensuring that all calls are efficiently routed to the right person or department, even when employees are working remotely or outside of regular office hours.
Here are some reasons why small business benefit from using call forwarding software:
- Never Miss a Call: Missing customer calls can lead to lost business opportunities. Call forwarding ensures that calls are redirected to an available team member, increasing the likelihood of converting inquiries into sales.
- Enhanced Professionalism: Small businesses can project a professional image by using features like automated greetings and intelligent call routing. This creates a positive impression on customers.
- Improved Customer Service: By routing calls to the right person or department, businesses can reduce wait times and resolve customer queries more efficiently.
- Cost-Effectiveness: Call forwarding eliminates the need for expensive hardware or dedicated receptionists. It’s a cost-effective solution that maximizes the potential of existing resources.
- Flexibility for Remote Work: In today’s flexible work environment, employees may work from various locations. Call forwarding software ensures that remote teams stay connected and responsive.
Which Industries Use Call Forwarding Software?
Call forwarding software is a versatile tool that serves businesses across a wide range of industries. Here are some sectors where this software is particularly beneficial:
- Healthcare: Medical professionals, clinics, and hospitals use call forwarding to manage patient inquiries, schedule appointments, and provide emergency support.
- E-Commerce and Retail: Online and physical retailers use call forwarding to handle customer inquiries, track orders, and offer support during peak shopping seasons.
- Real Estate: Real estate agents and firms rely on call forwarding to stay accessible to clients, manage property inquiries, and coordinate showings.
- Customer Support Centers: Call centers and help desks use this software to manage high call volumes and route customer queries to the appropriate agents.
- Hospitality: Hotels, restaurants, and travel agencies use call forwarding to manage reservations, customer inquiries, and on-call services.
- Legal and Financial Services: Lawyers, accountants, and financial advisors use call forwarding to ensure seamless communication with clients, especially during time-sensitive situations.
- IT and Technology: Tech companies use call forwarding to provide around-the-clock support to their customers and ensure that critical issues are addressed promptly.
What Features Are Essential in Call Forwarding Software for Business?
When selecting call forwarding software, it’s crucial to choose one with features that align with your business needs. Here are some must-have features to look for:
- Customizable Call Routing: The ability to set up rules for routing calls based on time, location, or caller ID ensures that calls are handled efficiently.
- Voicemail and Transcription: In case a call cannot be answered, voicemail functionality with transcription ensures that messages are recorded and accessible.
- Multi-Device Forwarding: Forwarding calls to multiple devices ensures that employees can answer calls on their preferred device, whether it’s a landline, mobile phone, or computer.
- IVR (Interactive Voice Response): An automated system that guides callers to the right department or individual based on their input.
- Analytics and Reporting: Access to call data, such as volume, duration, and peak times, helps businesses optimize their communication strategies.
- Integration with Other Tools: Integration with CRM systems, help desk software, and other business tools ensures seamless workflows and enhanced productivity.
- Scalability: As your business grows, the software should be able to accommodate increased call volumes and additional users without compromising performance.
- 24/7 Support: Reliable customer support from the software provider ensures that any issues are resolved quickly, minimizing downtime.
How to Choose the Right Call Forwarding Software for Your Business
Selecting the right call forwarding software for your business involves evaluating your unique requirements and the features offered by various solutions. Here are some steps to guide you:
- Assess Your Needs: Determine your business’s communication challenges and goals. Identify the volume of calls, the need for multi-device support, and any specific features like IVR or analytics.
- Research and Compare Options: Explore different software providers and compare their features, pricing, and customer reviews. Look for providers with a solid reputation and reliable support.
- Consider Scalability: Choose a solution that can grow with your business. This ensures you won’t need to switch platforms as your needs evolve.
- Check Integration Capabilities: Ensure the software integrates seamlessly with your existing tools, such as CRM systems or help desk software, to enhance productivity.
- Test the Software: Many providers offer free trials or demos. Use these to evaluate the user experience, ease of setup, and functionality.
- Review Pricing Models: Compare pricing plans and choose one that aligns with your budget. Be wary of hidden costs, such as fees for additional users or features.
By carefully evaluating these factors, you can select call forwarding software that meets your business’s needs and enhances your communication capabilities.
Here is the list of the top 9 call forwarding software services providers
1. Atlas by CallAtlas
A leading call tracking and forwarding software designed specifically for businesses looking to optimize their call-based marketing efforts. CallAtlas combines precision and user-friendly features to deliver unmatched results.
Key Features:
- Accurate call forwarding and routing
- Advanced call analytics and monitoring
- Virtual phone numbers
- CRM integration for seamless workflow
- Real-time reporting and dashboards
Pricing: Starts at $49/month unlimited user.
Best For: Advertising agencies, marketing teams, and businesses needing advanced call tracking and routing capabilities.
Why Choose Atlas: CallAtlas stands out with its precision in call tracking and routing, making it ideal for small businesses focused on ROI and customer satisfaction.
2. Grasshopper
A virtual phone system tailored for small businesses and entrepreneurs. Grasshopper simplifies call management with its reliable and intuitive features, making professional communication effortless.
Key Features:
- Custom toll-free and local numbers
- Voicemail-to-email transcription
- Mobile and desktop apps
- Simultaneous call handling
Pricing: Starts at $29/month per user.
Best For: Entrepreneurs and startups looking for an affordable yet comprehensive call management solution.
G2 Rating: 4.3/5
Why Choose Grasshopper: Grasshopper offers a user-friendly interface and robust features, making it a popular choice among small business owners.
3. Nextiva
An all-in-one communication platform offering top-tier call forwarding, analytics, and collaboration tools. Nextiva is known for its robust infrastructure and scalability.
Key Features:
- Call forwarding and call queuing
- Unified communication system
- Video conferencing and team messaging
- Advanced analytics and reporting
Pricing: Starts at $30/month per user.
Best For: Businesses seeking an all-in-one communication platform.
G2 Rating: 4.5/5
Why Choose Nextiva: Nextiva’s comprehensive features make it a powerhouse for businesses that want more than just call forwarding.
4. RingCentral
A versatile cloud-based communication platform designed for seamless team collaboration and efficient call management. RingCentral is ideal for businesses of all sizes.
Key Features:
- Automatic call forwarding
- Team collaboration tools
- Integration with popular apps like Slack and Salesforce
- Multi-level IVR
Pricing: Starts at $19.99/month per user.
Best For: Teams requiring seamless collaboration and integration capabilities.
G2 Rating: 4.6/5
Why Choose Ring Central: RingCentral is known for its reliability and versatility, making it a trusted solution for small businesses.
5. Vonage
A comprehensive business phone solution offering customizable communication tools. Vonage is well-suited for enhancing customer interaction and operational efficiency.
Key Features:
- irtual receptionist and voicemail
- Integration with CRM tools
- Customizable user interface
Pricing: Starts at $19.99/month per user.
Best For: Businesses that prioritize CRM integration and advanced call features.
G2 Rating: 4.4/5
Why Choose Vonage: Vonage’s flexibility and integrations make it an excellent choice for businesses aiming to improve customer interactions.
6. Dialpad
An AI-powered communication platform that revolutionizes business calls with real-time transcription and smart analytics. Dialpad stands out for its innovation and ease of use.
Key Features:
- AI-powered call forwarding
- Real-time transcription and analytics
- Unified communications platform
- Mobile and desktop app support
Pricing: Starts at $15/month per user.
Best For: Businesses looking for AI-driven solutions and modern communication tools.
G2 Rating: 4.2/5
Why Choose Dialpad: Dialpad’s innovative features cater to tech-savvy teams who value cutting-edge technology.
7. 8×8
A reliable global communication solution offering advanced call forwarding and analytics. 8×8 caters to businesses with an international presence and complex communication needs.
Key Features:
- Multi-device call forwarding
- Advanced analytics and insights
- HD voice and video calls
- Global connectivity
Pricing: Starts at $12/month per user.
Best For: Small businesses with international operations.
G2 Rating: 4.3/5
Why Choose 8×8: 8×8 provides reliable global communication, making it perfect for businesses with a global customer base.
8. OpenPhone
A modern phone system that integrates seamlessly with team workflows. OpenPhone’s focus on collaboration and simplicity makes it a favorite among remote teams.
Key Features:
- Call forwarding and voicemail
- Shared inbox for team collaboration
- Custom workflows and automation
- Third-party integrations
Pricing: Starts at $13/month per user.
Best For: Remote teams and businesses with distributed workforces.
G2 Rating: 4.7/5
Why Choose OpenPhone: OpenPhone’s simplicity and collaboration features make it a top pick for modern remote teams.
9. Talkroute
A straightforward virtual phone system that prioritizes affordability and ease of use. Talkroute is designed to help small businesses handle calls professionally.
Key Features:
- Virtual phone system
- Call forwarding to multiple devices
- Caller ID and call recording
- Text messaging support
Pricing: Starts at $19/month per user.
Best For: Small businesses needing a straightforward and affordable call forwarding solution.
G2 Rating: 4.0/5
Why Choose Talkroute: Talkroute offers an easy-to-use platform tailored for small business needs.
Conclusion:
Choosing the right call forwarding software for small business in 2025 depends on your specific needs, budget, and the level of integration you require. Whether you prioritize advanced analytics, AI-driven features, or affordability, the options above offer something for every business. CallAtlas, with its exceptional call tracking and routing capabilities, is particularly recommended for businesses aiming to maximize their ROI and streamline customer interactions.
Investing in the right software can transform how you handle customer calls, enhancing both efficiency and satisfaction. Evaluate your options and make an informed decision to take your business communication to the next level.
Frequently Asked Questions
Call forwarding software ensures that calls are redirected to the appropriate devices or team members, improving customer response times and accessibility.
Consider factors such as pricing, scalability, integrations, and specific features like analytics or AI capabilities that align with your business needs.
Most call forwarding solutions are designed to integrate seamlessly with existing phone systems, making the transition smooth.
Reputable providers prioritize security by implementing encryption and other protective measures to safeguard customer data and communications.
Some providers offer limited free plans or trial versions, but premium features often require a paid subscription.
