In the dynamic world of performance marketing, businesses need tools to measure the success of their campaigns and maximize return on investment (ROI). Pay-per-call tracking software has become a game-changer for advertisers and agencies looking to optimize phone-based lead generation. We’ll explore what call tracking and pay-per-call tracking entail, highlight key features to look for in tracking software. Here, we highlight the 11 best pay-per-call tracking software in US, focusing on their standout features and benefits.
What is Call Tracking?
Call tracking is a marketing technology that enables businesses to monitor, record, and analyze incoming phone calls. By assigning unique phone numbers to different marketing campaigns, companies can identify the exact source of each call—whether it’s from a Google ad, a social media campaign, or a direct mailer. This data helps businesses:
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Understand which campaigns drive the most calls.
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Improve customer experience by analyzing call recordings.
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Allocate marketing budgets more effectively.
With call tracking, businesses can connect offline interactions to their online marketing efforts, creating a more comprehensive view of customer behavior.
What Is Pay-Per-Call Tracking?
Pay-per-call tracking takes call tracking a step further by focusing on performance-based marketing campaigns where advertisers pay for qualified calls rather than clicks or impressions. In a pay-per-call model:
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Advertisers pay publishers (or affiliates) for generating inbound phone leads.
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Calls are tracked and scored based on criteria like duration, location, or keywords mentioned.
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Advertisers can attribute calls to specific campaigns and keywords.
Pay-per-call tracking ensures transparency and accountability, allowing businesses to evaluate the quality of leads and refine their marketing strategies for better ROI.
Key Features to Consider in Call Tracking Software
Choosing the right call tracking software is crucial to the success of your pay-per-call campaigns. Here are the essential features to look for:
1. Dynamic Number Insertion (DNI)
Dynamic Number Insertion automatically assigns unique phone numbers to visitors based on their source, such as an ad campaign or website. This ensures accurate attribution of calls to specific channels.
2. Call Attribution
Advanced attribution features help businesses link calls back to specific ads, keywords, or campaigns, providing insights into what drives conversions.
3. Call Recording and Analytics
Recording calls and analyzing their content can help improve customer interactions and train sales teams. Detailed analytics provide data on call duration, time of day, and caller demographics.
4. Lead Scoring
Lead scoring automatically evaluates the quality of leads based on predefined criteria. This helps businesses focus on high-value calls and improve their targeting.
5. CRM Integration
Seamless integration with CRM platforms ensures that call data is stored and accessible alongside other customer information, streamlining follow-ups and nurturing efforts.
6. Real-Time Reporting
Real-time dashboards allow businesses to monitor campaign performance instantly, making it easier to adjust strategies as needed.
7. Call Routing
Customizable call routing ensures that inbound calls reach the most appropriate person or team based on factors like location or time of day.
8. Scalability
As your business grows, your call tracking software should be able to handle increased call volumes and additional features without compromising performance.
Top 11 Best Pay Per Call Tracking Software in US
As your business grows, your call tracking software should be able to handle increased call volumes and additional features without compromising performance.
1. ATLAS
ATLAS is tailored specifically for advertising agencies and businesses running pay-per-call campaigns. With features designed to optimize lead generation and improve client retention, ATLAS stands out as a versatile and reliable solution.
What Atlas Offer
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Accurate call attribution to specific ads, keywords, and campaigns.
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Real-time call monitoring and advanced analytics.
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Seamless CRM integration to track leads through the sales funnel.
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Lead scoring to prioritize high-value calls.
Why Choose ATLAS For Pay Per Call Tracking Software in US
ATLAS’s focus on pay-per-call campaigns and its powerful analytics make it an excellent choice for agencies seeking to maximize ROI and deliver measurable results to clients.
2. CallRail
CallRail is a market leader in call tracking, known for its intuitive interface and powerful analytics. It caters to small and medium-sized businesses and offers robust features that simplify campaign management and performance analysis.
What CallRail Offer for Call Tracking
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Dynamic Number Insertion (DNI) for accurate source attribution.
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Comprehensive call analytics and reporting.
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Call recording and transcription for quality assurance.
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Integration with popular marketing platforms like Google Ads and HubSpot.
Why Choose CallRail For Call Tracking Software
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Dynamic Number Insertion (DNI) for accurate source attribution.
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Comprehensive call analytics and reporting.
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Call recording and transcription for quality assurance.
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Integration with popular marketing platforms like Google Ads and HubSpot.
3. Invoca
Invoca specializes in AI-powered call tracking and analytics, helping businesses derive actionable insights from customer interactions. It’s particularly well-suited for enterprises with complex marketing ecosystems.
What Invoca Offer For Pay Per Call Tracking Software
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AI-driven call analytics for deeper customer insights.
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Integration with major CRM and marketing platforms.
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Real-time call tracking and keyword attribution.
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Customizable dashboards for performance monitoring.
Why Choose Invoca
For businesses looking to leverage advanced technology to optimize their pay-per-call campaigns, Invoca offers unparalleled analytics and integration capabilities.
4. DialogTech
DialogTech is a comprehensive call tracking solution designed for enterprises with complex call routing and attribution needs. It’s ideal for businesses that demand high scalability and flexibility.
What DailogTech Offer
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Advanced call routing to ensure calls reach the right agent or department.
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Real-time call tracking and reporting.
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Integration with marketing tools like Google Analytics and Salesforce.
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Call recording and scoring for lead quality assessment.
Why Choose DailogTech For Call Tracking
DialogTech’s advanced features and scalability make it a preferred choice for large enterprises managing high call volumes.
5. Ringba
Ringba is a performance-driven call tracking platform designed for marketers and pay-per-call professionals. Its customizable features and real-time analytics set it apart from competitors.
What Ringba Offer
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Real-time call routing and tracking.
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Comprehensive analytics with customizable reporting.
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Integration with third-party tools and APIs.
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Call recording and lead scoring.
Why Choose Ringba:
Ringba’s flexibility and real-time capabilities make it a favorite among performance marketers looking to optimize pay-per-call campaigns.
6. Infinity Call Tracking
Infinity Call Tracking empowers businesses with insights into the customer journey, ensuring every call is traced back to its source. Its multi-channel capabilities make it ideal for businesses running diverse campaigns.
What Infinity Offer
- Dynamic call attribution to specific keywords, ads, and campaigns.
- Integrations with major CRM and analytics platforms like Salesforce and Google Analytics.
- Real-time call tracking and advanced reporting tools.
- Scalable solutions for both small and large businesses.
Why Choose Infinity Call Tracking Software
Infinity Call Tracking is perfect for businesses that rely on a mix of online and offline advertising. Its detailed attribution reports help optimize marketing spend effectively.
7. ActiveDEMAND
ActiveDEMAND offers a comprehensive marketing platform with integrated call tracking, making it a great choice for marketers looking for an all-in-one solution.
What ActiveDEMAND Offer
- Call tracking tied to email, social, and PPC campaigns.
- Dynamic number insertion for precise attribution.
- AI-driven call scoring to identify high-quality leads.
- Marketing automation features for campaign optimization.
Why Choose ActiveDEMAND
If you’re looking for more than just call tracking, ActiveDEMAND’s robust marketing features make it an attractive option for businesses aiming to automate and streamline their campaigns.
8. WhatConverts
WhatConverts is built for marketers who need clear attribution across multiple channels, including calls, forms, and web chats.
What WhatConverts Offer
- Tracks calls alongside web forms and live chat interactions.
- Customizable reports for client-specific insights.
- Integration with Google Ads, Analytics, and major CRM platforms.
- Lead management tools for tracking conversions.
Why Choose WhatConverts:
WhatConverts offers a holistic view of marketing performance, making it a valuable tool for agencies managing campaigns across various channels.
9. CallTrackingMetrics
CallTrackingMetrics is an all-in-one solution for businesses that want to integrate call tracking with contact center management.
What CallTrackingMetrics Offer:
- Intelligent call routing and recording.
- Integrated text message tracking for multi-channel marketing.
- Customizable reporting for performance monitoring.
- Supports integrations with Salesforce, Google Ads, and HubSpot.
Why Choose CallTrackingMetrics:CallTrackingMetrics combines robust call tracking with customer engagement tools, making it an excellent choice for businesses managing both marketing and customer service operations.
10. Retreaver
What Retreaver Offer For Pay per Call
- Customizable call tracking tags for precise segmentation.
- Real-time call routing to match callers with the best agent.
- Integration with major ad platforms and CRMs.
- Flexible pricing tailored to your campaign needs.
Why Choose Retreaver:
Retreaver’s focus on customization and real-time routing makes it a favorite among businesses that need tailored solutions for complex campaigns.
11. CallFire
What CallFire Offer:
- Call and text tracking for multi-channel campaigns.
- Easy-to-use dashboard with actionable analytics.
- Integration with Google Analytics and other popular platforms.
- Affordable pricing for businesses on a budget.
Why Choose CallFire:
CallFire’s simplicity and affordability make it a great starting point for businesses exploring call tracking for the first time.
How Pay-Per-Call Tracking Software Benefits Businesses in 2025
1. Maximized ROI for Marketing Campaigns
Pay-per-call tracking software ensures businesses can accurately attribute calls to specific marketing efforts, such as ads, keywords, or campaigns. This level of granularity helps:
- Eliminate underperforming campaigns.
- Invest more in high-performing channels.
- Accurately calculate cost-per-lead and ROI.
Example: A business using call tracking can identify that 70% of calls originate from Google Ads, allowing it to reallocate budget from less effective channels.
2. Enhanced Customer Insights
Modern call tracking tools in 2025 use AI and advanced analytics to analyze call content. These insights help businesses understand customer intent, preferences, and pain points.
- AI-Driven Transcription and Analysis: Tools can transcribe calls and detect keywords or emotions, enabling businesses to adjust their messaging.
- Lead Scoring: Automatically prioritize leads based on intent and value.
Impact: Businesses can create personalized marketing strategies, leading to higher conversion rates.
3. Improved Lead Generation and Quality
With accurate call tracking, businesses can filter out low-quality leads and focus on high-value prospects. Features like lead scoring and detailed call analytics ensure:
- Better lead nurturing strategies.
- Increased efficiency for sales teams by focusing on high-priority calls.
Result: Businesses save time and resources while boosting revenue.
4. Real-Time Optimization of Campaigns
In 2025, real-time tracking and reporting are more crucial than ever. Pay-per-call tracking software offers live insights into campaign performance, enabling businesses to:
- Adjust bids for PPC campaigns immediately.
- Shift focus to campaigns or locations yielding the most calls.
Outcome: Businesses can stay agile, maximizing opportunities as they arise.
5. Seamless Integrations with Marketing and CRM Tools
Call tracking software integrates seamlessly with CRM platforms, analytics tools, and ad networks in 2025. This integration provides a holistic view of the customer journey, bridging the gap between online and offline interactions.
- Track leads from ad click to phone call to sale.
- Sync data across platforms like Salesforce, Google Ads, and HubSpot.
Benefit: Businesses can streamline workflows and eliminate data silos, improving collaboration across teams.
6. Increased Focus on Compliance and Security
With stricter regulations on data privacy, pay-per-call tracking software now includes enhanced security features to ensure compliance with laws like GDPR and CCPA.
- Secure call recording and storage.
- User consent features for data collection.
Impact: Businesses can maintain trust with customers while avoiding legal risks.
7. Support for Omnichannel Campaigns
In 2025, marketing spans across multiple platforms and touchpoints. Call tracking software helps connect the dots between digital ads, social media, and traditional channels like TV and radio.
- Assign unique phone numbers to each channel for attribution.
- Track the customer journey across platforms.
Advantage: Businesses gain a comprehensive understanding of which channels drive the most engagement and revenue.
8. Enhanced Collaboration Between Marketing and Sales Teams
Pay-per-call tracking software creates a bridge between marketing and sales teams by providing shared insights.
- Sales teams can access call recordings and analytics to better understand customer needs.
- Marketing teams gain feedback from calls to refine campaigns.
Result: Improved alignment leads to a smoother customer experience and higher close rates.
9. AI-Powered Predictions and Automation
With the growth of AI in 2025, call tracking software can predict trends and automate processes like:
- Scheduling follow-ups for missed calls.
- Recommending adjustments to campaigns based on historical performance.
Impact: Businesses save time and gain a competitive edge through smarter, automated decision-making.
10. Competitive Edge in a Data-Driven Market
In 2025, businesses that leverage pay-per-call tracking software gain a significant advantage over competitors by making informed, data-backed decisions.
- Stay ahead of market trends.
- Offer superior customer experiences based on insights.
Outcome: Businesses position themselves as leaders in their industries.
Conclusion
The call tracking software options listed above provide a wide range of features, catering to businesses of all sizes and industries. From detailed attribution reports to AI-powered analytics, these tools enable you to optimize your pay-per-call campaigns, improve lead quality, and maximize ROI. Choose the software that aligns best with your business needs and start transforming your pay-per-call strategy today!
Frequently Asked Questions
Pay-per-call tracking software helps businesses monitor and analyze phone calls generated through marketing campaigns. It attributes calls to specific ads, keywords, or channels, ensuring accurate ROI measurement and better optimization of marketing efforts.
Consider factors like your business size, budget, required features (e.g., call routing, real-time analytics, integrations), and industry-specific needs. Comparing popular options like CallRail, Invoca, and Atlas can help identify the best fit.
Industries that rely heavily on phone leads, such as real estate, travel, healthcare, financial services, and home services, see significant benefits from pay-per-call tracking. These tools help improve customer experience and maximize lead conversions.
Yes, most pay-per-call tracking software, such as CallTrackingMetrics and Invoca, offers seamless integration with CRMs (e.g., Salesforce, HubSpot) and marketing platforms like Google Ads and Facebook. This ensures smooth data flow and comprehensive reporting.
Yes, software like Atlas and CallTrackingMetrics provides affordable plans starting at around $39 per month, making them ideal for small businesses or startups looking to optimize their pay-per-call campaigns without a high upfront investment.
