call tracking software

In 2025 there is a lot of competition among marketing agencies, tracking and analyzing the performance of marketing campaigns is very crucial. For agencies managing campaigns that drive phone calls, call tracking software is essential. These tools help monitor call sources, measure ROI, and optimize campaign performance. In the United States, where phone-based interactions remain a vital channel for businesses, leveraging the right call tracking software can make a significant difference. Here, we explore the top 11 call tracking software for marketing agencies 2025 for United States, including their features, benefits, pricing, and why choose them for call tracking software. 1. CallAtlas CallAtlas is a best call tracking software solution for marketing agencies and businesses running pay-per-call campaigns. It offers features such as accurate call attribution, advanced analytics, lead scoring, call recording, CRM integration, and real-time call monitoring. By helping agencies connect phone calls to specific keywords, ads, and campaigns, CallAtlas optimizes ROI and enhances client retention Key Features: Pricing: Starting at $49 per month. Why You Should Choose CallAtlas Call tracking software for marketing agencies in 2025? CallAtlas stands out for its advanced analytics, user-friendly interface, and dedicated features for advertising agencies, ensuring high ROI and client satisfaction. Best for: Marketing agencies and pay-per-call campaigns. 2. Dialics Dialics is a powerful call tracking solution designed to simplify call attribution and campaign management. With a focus on providing actionable insights, Dialics helps businesses optimize their marketing strategies by connecting calls to specific ads, campaigns, and channels. Its user-friendly interface and flexible pricing make it an excellent choice for businesses looking to boost ROI. Key Features: Pricing: It offers a pay-as-you-go pricing model starting at $1 per phone number and $0.01 per minute for calls. Why Choose Dialics? It is known for its affordability and versatility. Its easy-to-use interface and robust tracking capabilities make it an ideal choice for marketing agencies looking to improve campaign performance and gain actionable insights into customer behavior. Best for: Small businesses and performance marketers. 3. CallRail CallRail is a popular call tracking platform that offers a comprehensive suite of features, including multi-channel attribution, keyword-level tracking, and conversation intelligence. It’s widely used for its integration capabilities and intuitive interface. Key Features: Pricing: Plans start at $45 per month. Why You Should Choose CallRail for call tracking software for marketing agencies in United States? Its powerful reporting tools and seamless integrations make it a go-to choice for agencies focused on data-driven marketing strategies. Best for: Small to mid-sized businesses and advertising agencies. 4. CallScaler CallScaler is a cloud communication platform that provides call tracking, virtual numbers, and IVR solutions. It is ideal for businesses looking for a combination of call tracking and automation. Key Features: Pricing: Custom pricing based on requirements. Why Choose CallScaler for call tracking software for agencies? Its wide array of features and scalability make it a top choice for businesses with high call volumes. Best for: Enterprises and growing businesses. 5. WhatConverts WhatConverts offers cloud telephony solutions with call tracking capabilities. It’s known for its reliability and ability to handle large call volumes without interruptions. Key Features: Pricing: Starting at $30 per month. Why Choose WhatConverts Call tracking software for marketing agencies in 2025 for United States ? WhatConverts provides excellent uptime and scalability, making it suitable for businesses with demanding communication needs. Best for: Startups and enterprises. 6. CallTrackingMetrics CallTrackingMetrics is a cloud-based call management system that includes call tracking as a core feature. It’s designed to simplify call handling for small and medium-sized businesses. Key Features: Pricing: Custom plan as per needs Why Choose Invoca? It is user-friendly interface and affordable pricing make it an attractive option for SMBs. Best for: SMBs and call-heavy industries. 7. Invoca Invoca provides call tracking and management solutions with a focus on improving operational efficiency. It’s widely used by businesses looking for simple yet effective call tracking tools. Key Features: Pricing: Custom pricing as per requirements. Why Choose Invoca? It’s a cost-effective solution for small businesses looking to enhance their call management processes. Best for: Small businesses and startups. 8. Convirza Convirza combines call tracking with robust lead management features. It’s ideal for agencies focused on capturing and nurturing leads through phone-based interactions. Key Features: Pricing: Starting at $149 per month. Why Choose LeadSquared? Its integration of call tracking with lead management provides a comprehensive solution for sales-focused teams. Best for: Lead management-focused businesses. 9. CallHippo CallHippo is a virtual phone system that offers call tracking as part of its features. It’s ideal for businesses with remote teams or global clients. Key Features: Pricing: Plans start at $20 per user per month. Why Choose CallHippo? Its affordability and global reach make it a great choice for businesses looking to expand internationally. Best for: Remote teams and startups. 10. Servetel Servetel offers cloud telephony solutions with call tracking as a core feature. It’s ideal for businesses looking for customized communication solutions. Key Features: Pricing: Starting at ₹1,000 per month. Why Choose Servetel? Its customizable solutions and enterprise-grade features make it a reliable option for larger businesses. Best for: Enterprises and mid-sized businesses. 11. Phonexa Phonexa is an all-in-one marketing automation platform with a strong focus on call tracking. It’s designed to streamline inbound and outbound call campaigns. Key Features: Pricing: Plans start at $100 per month. Why Choose Phonexa? Its comprehensive suite of marketing tools makes it an excellent choice for agencies managing complex campaigns. Best for: Lead generation and digital marketing agencies. 12. TrackDrive TrackDrive specializes in performance marketing and call tracking. It’s known for its intuitive interface and in-depth analytics. Key Features: Pricing: Starting at $99 per month. Why Choose TrackDrive? Its performance marketing focus makes it ideal for agencies aiming to maximize ROI from phone-based campaigns. Best for: Performance marketers and marketing agencies. What Is Call Tracking Software for Marketing Agencies? Call tracking software is a powerful tool that enables digital marketing agencies to track and analyze phone calls generated by their marketing campaigns. This technology assigns unique phone numbers to different

Sales call tracking software has become a important tool for businesses aiming to improve customer communication and optimize their sales strategies. These solutions not only monitor and record calls but also provide valuable insights that help companies refine their approach to customer interactions in India. With the right software, businesses can boost their efficiency, enhance customer satisfaction, and maximize sales performance. To help you find the perfect tool for your needs, here’s a list of the 11 best sales call tracking software in India for business solutions for 2025 that can revolutionize your sales processes. 1. CloudTalk: best sales call tracking software in India for business CloudTalk is a popular VoIP-based telephony platform designed for customer service and sales teams. It provides advanced call tracking features, enabling managers to monitor team performance and track deal progress. With its intuitive dashboard, CloudTalk makes analyzing calls and optimizing strategies straightforward. Key Features: Call Queuing & Distribution: Ensures that customer calls are prioritized and directed to the right agents. Call Recording & Playback: Enables teams to review calls for quality assurance and training purposes. Customizable Workflows: Allows businesses to set predefined rules and personalized messages for enhanced customer interactions. Integrations: Connects seamlessly with CRM platforms and other tools to unify workflows. Call Notes & Tagging: Helps categorize and document call details for easy reference. Pricing: Starts at $25 per user per month. Why Choose CloudTalk: It is a reliable tool for businesses looking to improve both their sales and customer service operations with an emphasis on personalization and efficiency. 2. CallAtlas: best sales call tracking software for business  CallAtlas is a powerful call tracking software designed specifically for advertising agencies and sales teams. It tracks inbound and outbound calls, providing comprehensive analytics to measure campaign performance. With CallAtlas, businesses can identify which marketing campaigns drive the most calls, enabling better ROI tracking and resource allocation. Key Features: Dynamic Number Insertion: Assigns unique numbers to campaigns for precise tracking. Call Recording & Monitoring: Records calls to ensure quality and compliance while enabling managers to monitor calls in real time. Advanced Analytics Dashboard: Provides insights into call duration, conversion rates, and customer interactions. Keyword-Level Tracking: Tracks which keywords are driving the most leads to optimize advertising spend. CRM Integration: Syncs with popular CRM systems to streamline sales processes and improve lead management. Pricing: Starts at $49 per user per month. Why Choose CallAtlas: It is the perfect choice for advertising agencies looking to improve their lead generation efforts with detailed call tracking and actionable insights. 3. CallHippo CallHippo is a versatile call tracking software that caters to businesses of all sizes, particularly contact centers. It stands out for its predictive dialer, which saves time by filtering out unreachable numbers. CallHippo also offers valuable insights for personalized training programs, making it a great choice for improving team performance. Key Features: Predictive Dialer: Increases efficiency by dialing numbers likely to connect successfully. Click-to-Dial: Simplifies outbound calls with a single click, saving time and effort. Global Connect: Provides details about the best time to call leads in different time zones. Call Cascading: Ensures no call is missed by routing it to the next available agent. Gamification: Motivates teams with game-based performance tracking. Pricing: Starts at ₹1300 per user per month. Why Choose CallHippo: Its ability to combine analytics, performance tracking, and user-friendly features makes it an excellent option for sales and customer service teams. 4. FreJun: Best call tracking software in India for business 2025 FreJun is a leading sales call tracking software powered by a robust AI engine, making it a favorite among sales teams and businesses. This cloud-based telephony platform provides an extensive list of automation features designed to optimize communication and streamline workflows. FreJun goes beyond just tracking calls—it transcribes and analyzes them, giving teams actionable insights to improve their processes. Key Features: AI-Powered Call Analytics: Gain deep insights into your call data for better decision-making and sales optimization. Call Transcription: Automatically transcribes calls for easy reference and better context. CRM Integration: Seamlessly integrates with popular CRM tools for a unified workflow. Auto Dialer: Enhances efficiency by automating outbound calls to potential leads. Call Routing: Ensures calls reach the right team members based on predefined criteria. Pricing: Starts at $14.49 per user per month. Why Choose FreJun: It is ideal for businesses seeking advanced automation and insight-driven solutions to enhance their sales efforts. 5. TeleCRM: Sales Call Tracing Software for business in India TeleCRM is a homegrown cloud telephony platform designed specifically for sales and marketing teams. It doubles as a CRM tool, offering a unified platform to manage calls and leads efficiently. This all-in-one solution is ideal for small to medium-sized businesses looking to track and improve their sales call strategies. Key Features: Call Campaign Management: Simplifies the process of creating and monitoring call campaigns. Call Reminders: Ensures no follow-up call is missed, boosting lead conversion rates. Leaderboards & Reports: Tracks team performance and identifies areas for improvement through detailed analytics. Autodialer: Increases productivity by automating the dialing process for outbound calls. Triggers & Workflows: Allows businesses to set up automated workflows for repetitive tasks. Pricing: Starts at ₹599 per user per month. Why Choose TeleCRM: It dual role as a call tracking and CRM platform makes it an affordable yet powerful choice for businesses focused on lead generation and customer management. 6. Dialfire Dialfire is a powerful cloud-based dialer that excels in call tracking and streamlining communication processes. This platform is particularly popular among sales teams and call center agents due to its user-friendly interface and robust features. Dialfire allows managers to monitor live calls, helping them provide real-time assistance to their teams. Its reporting and analytics capabilities enable businesses to optimize their sales strategies effectively. Key Features: Real-Time Analytics: Tracks live data to measure performance and identify areas for improvement. Call Monitoring: Allows supervisors to listen in on calls and provide guidance during live interactions. Predictive Dialer: Automatically dials numbers and skips those unlikely to connect, saving time. Data Import & Export: Enables

What Makes CallAtlas Real Time Call Routing Unique in the Call Tracking Space. When a potential lead picks up the phone to call your business, they’re not thinking about your tracking software or backend processes. They’re expecting a smooth, quick, and personalized experience. How well you handle that call can be the difference between gaining a customer or losing them to a competitor. This is where real-time call routing comes into play. But not just any system will do — CallAtlas offers a unique, smart approach that changes the game entirely. So, what exactly makes CallAtlas’ real-time call routing stand out in the crowded world of call tracking? Let’s break it down and see how it elevates both the customer experience and your operational efficiency. 1. Data-Driven Routing: Precision Without the Guesswork Unlike basic systems that simply route calls to the next available agent or nearest location, CallAtlas utilizes advanced data analytics to make every call count. Its real-time routing isn’t based on guesswork; it’s powered by detailed caller data — from geographical location to the source of the lead and even previous interactions. This means that your customers are routed to the best-suited agent or department, making each conversation more meaningful. Why it matters: With CallAtlas, calls aren’t just answered. They’re strategically routed for success. Your lead from New York might need different assistance than a customer calling from Tokyo, and CallAtlas ensures they reach the right person every single time.   2. Real-Time Adjustments: Flexibility at Its Best Businesses often deal with unpredictable changes — staff availability, peak hours, or sudden traffic spikes. CallAtlas’ routing system is flexible enough to adjust in real-time. If an agent goes offline or a location experiences high call volumes, the software instantly redirects calls to another available agent or office, without the customer ever knowing. Why it matters: No more frustrated customers waiting in endless queues. CallAtlas adapts in real-time, ensuring that your customers are always taken care of, even when your business is running at full capacity.   3. Multi-Location and International Scaling No Borders, Just Service Managing calls across multiple locations or even countries is a logistical nightmare for many businesses. Traditional routing systems struggle with time zones, language barriers, and local regulations. CallAtlas solves this by offering international call routing with precision. Whether your lead is in London or Mumbai, the system routes them based on custom rules that fit your business operations — ensuring language compatibility, time zone accuracy, and compliance with local call-handling protocols. Why it matters: Expanding globally doesn’t mean sacrificing customer experience. CallAtlas ensures your callers feel as if they’re speaking to a local expert, no matter where they are.   4. Prioritized Call Handling Get the Right Leads to the Right People Not all calls are created equal. CallAtlas’ intelligent routing system recognizes high-priority leads and ensures they get VIP treatment. Whether it’s based on call source, customer history, or specific campaign tracking, CallAtlas routes your top leads to your best agents. This helps maximize your sales potential by ensuring that the most qualified prospects get the attention they deserve. Why it matters: You no longer have to worry about important sales opportunities slipping through the cracks. CallAtlas optimizes your call flow to prioritize the leads that matter most.   5. Seamless Integration with Call Tracking Analytics Insights Fuel Efficiency One of the standout features that make CallAtlas unique is how it seamlessly integrates real-time call routing with its powerful call-tracking analytics. It’s not just about getting the call to the right person; it’s about using the data from each interaction to continuously refine the routing process. CallAtlas learns from every call — tracking performance, customer behavior, and outcomes — and uses this data to improve future call handling. Why it matters: With CallAtlas, your system gets smarter with every call, ensuring more efficient routing and better results over time. This data-driven approach allows you to constantly optimize both your customer experience and internal workflows.   Ready to transform your call handling? CallAtlas offers you the ultimate solution. Experience it today and see how real-time routing can make all the difference. Schedule a demo How to Generate Leads Using CallAtlas Unique Real-Time Routing So, how does CallAtlas help you generate more leads and convert them into customers? Here’s how:   Faster Response Times: By routing calls to the right agent immediately, you reduce wait times, keeping potential leads engaged. Studies show that faster response times significantly improve lead conversion rates. Tailored Customer Journeys: With data-driven routing, CallAtlas ensures leads are directed to agents who are not only available but are also the best match based on the caller’s needs and history. Personalized experiences lead to higher conversion rates. Global Reach, Local Experience: International businesses using CallAtlas can operate seamlessly across borders. This creates a more professional, cohesive experience for global leads, improving trust and leading to better conversion rates. Optimized Campaign Performance: Since CallAtlas tracks each call’s source and integrates it into your routing system, you can see which marketing campaigns are working and which aren’t. This lets you focus your efforts on high-performing campaigns, driving more qualified leads. The CallAtlas Edge More Than Just Routing At first glance, real-time call routing might seem like just another feature in the call tracking toolbox, but with CallAtlas, it’s so much more. It’s a solution that adapts to your business in real time, helps you manage your global presence seamlessly, and gives you the data-driven insights needed to fine-tune your operations. Unlike other call tracking platforms, CallAtlas combines advanced analytics, real-time flexibility, and seamless integration, making it truly unique in the market. It’s not just about routing calls — it’s about creating meaningful interactions, driving conversions, and empowering your business to scale. Conclusion Why CallAtlas Stands Out in Call Tracking What Makes CallAtlas Real Time Call Routing Unique in the Call Tracking Space. To summarize, CallAtlas real-time call routing isn’t just a feature—it’s a strategic advantage. By intelligently routing calls based on detailed analytics, adjusting in real-time to business needs, and