Call Routing Software - Atlas
Route Every Call to the Right Destination
Atlas offers intelligent call routing software designed to help businesses and marketing agencies deliver faster, smarter, and more personalized customer experiences. Whether you’re managing multi-location businesses, multiple campaigns, or high call volumes, Atlas ensures that every inbound call reaches the right person—without delay.
What is Call Routing?
Call routing is the process of automatically directing incoming phone calls to the right destination within your organization—whether that’s a specific agent, department, or location—based on predefined rules. It helps business’s communication to efficiently manage call flows, reduce wait times, and improve customer satisfaction.
With call routing software, inbound calls to a single number—such as your company’s main office line—can be intelligently directed to any other phone line, team, or individual across the business. Calls can also be routed through an IVR (Interactive Voice Response) or phone menu, allowing callers to choose their desired department or team, ensuring every inquiry reaches the right person quickly and accurately.
2 Major Types of Call Routing
1. Target Routing
Direct incoming calls to specific individuals or numbers based on availability, working hours, or priority level. Ideal for personalized client handling or executive support.
2. Group Routing
Distribute calls across a team—such as sales, support, or service—based on pre-set rules like round-robin, least busy, or simultaneous ring. Ensures balanced workloads and zero missed calls.
Benefits of Call Routing
Implementing smart call routing brings immediate advantages to businesses of all sizes. Here’s how it improves your communication workflow:
Faster Response Times
Automatically directing calls to the right person or department reduces wait times and eliminates unnecessary transfers.Improved Customer Experience
Callers are connected with the most relevant agent or team, leading to quicker resolutions and more personalized support.Higher Team Efficiency
Routing based on availability, skill, or workload ensures your team handles calls more effectively, improving overall productivity.Reduced Missed Calls
With intelligent distribution and failover routing, you minimize dropped or unanswered calls, even during peak hours.Better Call Tracking and Analytics
Call routing combined with tracking gives you deeper insights into call sources, performance, and agent effectiveness—helping you optimize campaigns and staffing.Seamless Scalability
Whether you’re expanding teams or launching new campaigns, call routing adapts effortlessly to changing business needs.
How Does Call Routing Work?
Call routing works by using pre-defined rules and logic to determine where incoming calls should be directed. When a customer dials your business number, the call routing system—often powered by an IVR (Interactive Voice Response), time-based settings, or caller data—decides the best destination for the call.
Here’s how it typically works in Atlas:
Call Received: A customer calls your main business number.
Routing Logic Applied: Based on factors like time of day, caller location, campaign source, or agent availability, Atlas evaluates where to send the call.
Call Directed: The call is automatically routed to a specific agent, team, or department—such as sales, support, or the nearest location.
Real-Time Monitoring: Atlas tracks and reports the call in real-time, enabling performance analysis and routing optimization.
Industries Key Use Cases
Why Choose Atlas for Call Routing?
Advanced Call Routing Rules
Configure rules based on time, location, caller intent, campaign source, and more. Atlas allows you to set up geo-routing, IVR-based routing, keyword tracking, and skill-based routing—all from a single intuitive dashboard.Publisher-Level Routing
Running multiple campaigns or working with several publishers? Route calls to specific call centers or agents based on publisher or campaign performance. Perfect for pay-per-call networks and marketing agencies.Real-Time Monitoring & Analytics
Visualize call flows, monitor routing performance, and fine-tune your setup on the go. Atlas provides real-time data to track call attribution, measure ROI, and optimize routing strategies.CRM & Tool Integrations
Route calls based on customer profiles, lead scores, or previous interactions. Seamlessly integrate Atlas with your CRM, Google Ads, or lead tracking tools for more intelligent, data-driven routing.Failover Routing for Reliability
Ensure zero call drops. If one destination is busy or offline, Atlas automatically reroutes calls to the next best option—keeping your communication uninterrupted.
Start Routing Smarter Today
Transform your inbound calls into high-converting conversations with Atlas Call Routing Software.
Frequently Asked Questions
Call routing is the process of directing incoming calls to the right team, agent, or department based on predefined rules. It’s essential for improving response times, reducing missed calls, and delivering a seamless customer experience.
Yes, Atlas supports time-based and geo-based routing. You can automatically route calls to specific locations or teams depending on the caller’s region and your business hours.
Absolutely. Atlas offers publisher-level routing, allowing you to assign specific call flows to different publishers and campaigns. It’s ideal for agencies and networks managing multiple traffic sources.
With failover routing, Atlas automatically redirects calls to an available backup number or team, ensuring no opportunity or customer inquiry is missed.
Yes, Atlas integrates with leading CRMs, Google Ads, and call tracking tools to route calls based on customer data, campaign sources, and lead scores—enabling smarter, data-driven call handling.
